Rawan Abu Salman

Digital & Social Media

I am a Marketing and Social Media Specialist, with a Bachelor's Degree in Business Administration - Marketing and Advertising, currently a Digital and Social Media Specialist at Carat Middle East. I have a strong passion for technology, gadgets, and the online world.

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Work Experience

  • Digital and Social Media SpecialistNovember 2013 - Present

    Carat Middle East

    Working on establishing a Social Media department for Carat Middle East, pitching for new business and handling all clients' Social Media activities.

  • Senior Marketing & Social Media OfficerJuly 2013 - October 2013


    Crafting Nymgo digital strategy, assessing current efforts and recommending moving-forward action plan, content calendars and community management, Mac/PC/Web/Android/iOS apps UI/UX design revamp, enhancements, recommendations for new features, alpha and beta testing new app versions, English and Arabic copywriting for various communiques and marketing messages.

  • FreelanceMarch 2012 - July 2013

    Social Media / Design / Website

    Creation and setup of all Social Media channels, graphic design artwork for channels’ branding, installation and code tweaking of custom applications, monitoring and management of channels, development of basic Websites, promotional video creation and editing. corporate branding promotional material design (brochures, banners, business cards, letterheads etc...)

  • Social Media Account Manager January 2012 - March 2012

    ThinkMedia Labs

    Primary point of contact for inbound client requests, ongoing management of all Social Media efforts accross various client accounts, crafting Social Media and outreach strategies, ensuring daily tasks are properly execut- ed by Social Media specialists team, creating bi-weekly and monthly client reports showcasing all Social Media efforts and highlighting key insights from Google Analytics and other reporting tools.

  • Marketing & Social Media Specialist July 2011 - February 2012

    ThnkMedia Labs

    Content creation for various Social Media channels, engaging with the community, timely responses to all cus- tomer service inquiries, Website management and update, listening to the customer, addressing negative feed- back and escalating issues, proactive outreach on various channels.

  • Research AssistantMarch 2010 - July 2011

    American University of Beirut

    Assisting Dr. Dima Jamali in computer-related tasks, including layout, design, and formatting of research pa- pers, PowerPoint creation, website development etc...

  • Deputy DirectorSeptember 2010 - March 2011

    Bicharaf - AUB

    Managing, directing, and leading Bicharaf—a team of 16 members—to promote academic integrity amongst 6,000 students in 40 private and public Lebanese schools. On-site presentations were held in all schools. A 2-day training camp was organized for representative students from each school. Bicharaf is the Initiative for Academic Integrity and Business Ethics at AUB.


  • BBA - Concentration: Marketing & Advertising2007 - 2010

    American University of Beirut (AUB)

    AUB School of Business is AACSB Accredited - Less than 5% of Business Schools worldwide have earned AACSB International accreditation

  • Lebanese Baccalaureate: Economics & Sociology1992 - 2007

    International College (IC)

    2007: Won Community Service Award for Enthusiasm and Commitment in Community Service Activities throughout the three Secondary School years.

Continuing Education

  • Interactive Seminar on Social Media2014

    Cairo Marriott Hotel - Egypt

    Gave an in-depth 3-hour interactive Social Media session to various clients in Egypt. Introduced the basics of Social Media, dived into the advanced, and presented Social Media for Businesses.

  • Guest Speaker at MKTG 227 - Social Media in Digital Business2014

    American University of Beirut (AUB)

    Giving a presentation introducing the students to Social Media in business

  • Seminar on Social Media 2014


    Gave students of the NDU an interactive seminar on Social Media. http://bit.ly/NDU_Seminar

  • Completed the Google AdWords Certification2014

  • Attended ArabNet Digital Summit2014

    (4 days at Hilton Habtoor Grand Hotel - Beirut)

  • Mentor at the WAAAUB Career Speed Networking Event2013

    American University of Beirut (AUB)

    Invited by the Worldwide Alumni Association of the American University of Beirut (WAAAUB) to be one of the presenters at the WAAAUB Career Speed Networking Event (CSNE), creating an opportunity for young alumni and current AUB students to meet and learn from successful AUB alumni in Marketing and Digital Advertising. http://www.aub.edu.lb/news/2013/pages/speed.aspx

  • Attended ArabNet Digital Summit2012

    (4 days at Hilton Habtoor Grand Hotel - Beirut)

  • Attended Social Media Week (SMW Beirut)2012

    Hamra, Beirut

  • Attended Google Tech Workshop in Beirut 2012

    American University of Beirut (AUB)

  • Participated in the Google Online Marketing Challenge2010

Training & Volunteer Work

  • Various PositionsOctober 2007 - June 2010

    The Initiative for Academic Integrity and Business Ethics (Bicharaf.org)

    Assumed various roles: Events Manager and member of the Online Marketing team as well as the Research and Development Team

  • Trainee - Client Service DepartmentJuly 2009

    J. Walter Thomson (JWT)

  • Trainee - Media Planning and BuyingAugust 2009

    Universal Media (UM7)

  • Trainee - Creative DepartmentSeptember 2009

    Fortune PromoSeven

Extracurricular Activities

  • Won 2nd place (of 31 groups) in the EddeSands Marketing Competition 2010

    American University of Beirut (AUB)

  • Participated in the Dali Marketing Competition2009

    American University of Beirut

  • Staff Writer2008 - 2010

    Outlook – AUB’s Official Student Newsletter

  • Completed Red Cross First Aid Training Session2007

  • Volunteer2006

    Youth Association for Social Awareness (YASA.org)

  • Various Positions2005 - 2007

    ICebergs - The IC Student Newsletter

    Wrote articles, designed and created the website, designed posters, edited newsletter layout

  • Volunteer2005

    Green Line Lebanon (GreenLine.org.lb)

Communication Skills

  • Arabic Written/Spoken

  • English Written/Spoken

  • French Written/Spoken

Computer Proficiency

  • Microsoft Word

  • Microsoft Excel

  • Microsoft PowerPoint

  • Various Software Programs/Tools

  • Computer Hardware Components

  • WordPress

  • Photoshop

  • InDesign

  • FinalCut Pro

  • Illustrator

  • HTML

  • Java

  • Visual Basic

Let's keep in touch